Smile Expo

AR/VR/MR Conference 2017 – see you in Moscow

Publication date: 27 apr 2017

AR/VR/MR Conference 2017 – see you in Moscow

It is quite important to follow all changes on the market of AR, VR and MR technologies in order to improve your own business. Smile-Expo keeps abreast of the industry and monitors all Russia’s news.

That is why we have changed the event concept and added a new trend – Mixed Reality.          

AR and VR sector is rapidly developing, thus it is no wonder that the new mixed reality trend has appeared. Adding MR to the event concept has become essential for us. Without this aspect, we could not say that the conference covers the latest industry trends,” Oksana Marisenko, curator of AR/VR/MR Conference 2017, says.     

Currently, AR, VR and MR technologies are developing exponentially in Russia. The amount of companies engaged in this area has increased threefold for the last year. The volume of investments has grown from $200 million to $700 million. Three and a half times growth attests to the fact that the industry development is just beginning.        

Not only major customers but also medium and small businesses are interested in the latest sector developments with increasing frequency. Besides, AR/VR/MR application areas are quite diversified: entertainment, education, construction, oil-industry, military and many others.   

We would like our platform to become a venue that brings together representatives of all business forms. Our goal is to allow experts, developers, education and creative industry representatives to get together, discuss relevant issues, and establish business acquaintances in informal surroundings.      

Thus, it is the fourth time that we are organizing the event.

Key topics of AR/VR/MR Conference


  • Infrastructure of Russia’s VR, AR and MR market 
  • Evolution and future of AR technologies
  • VR, AR and MR monetization
  • VR, AR and MR application in the art and culture
  • New technologies as a tool for business promotion on the Internet
  • Review of industry leaders’ experience

This time, attendees will be able to participate in the specialized conference, consisting of two consecutive sections. It will bring together developers, business and marketing representatives to share their experience and present best practice.

The Battle of Startups will allow the audience to see the most interesting and prospective AR/VR/MR projects.   

Traditionally, the demo zone will present the freshest novelties of virtual, augmented and mixed reality area: from gadgets to software.   

AR/VR/MR Conference 2017 will take place in Moscow on June 8. It will be a unique platform for sharing experiences and knowledge, partnering, presenting the latest achievements in AR/VR/MR technologies.

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