Smile Expo

Smile-Expo holds updated AR/VR/MR Conference 2017 in Moscow

Publication date: 20 jun 2017

Smile-Expo holds updated AR/VR/MR Conference 2017 in Moscow

On June 8, Smile-Expo event company held the largest Russian forum on virtual, augmented and mixed reality in Moscow – AR/VR/MR Conference 2017.

The event was attended by around half a thousand people interested in innovations.      

Thematic conference

Eleven presentations were dedicated to features of developing, promoting and selling products based on AR/VR/MR technologies. Representatives of the following companies spoke within the conference:    

  • XLab;
  • AR Production; 
  • Holo Group;
  • Live Nation;
  • Prosense; 
  • VR2GO.

The audience paid special attention to the presentations of Ivan Stepanov (Deluxe Interactive Moscow) and Anna Chernysheva (Yota), revealing the case study of creating Yota VR office. Alexander Milokhov (Great Gonzo Studio) enthusiastically shared experience of Virtual Reality application in marketing, while Denis Zakharkin (VR Concept) talked about virtual prototyping.    

AR/VR/MR Technology Startup Battle 

Independent projects obtained a chance to win valuable prizes and attract investors, competing in the startup battle. There were a lot of participants but only 3 teams were awarded.    

The first place. The wireless controller for interaction with VR from 3DiVi.  

The second place. VR and AR tactile sense transferring technology from Senso developers.   

The third place. The simulator for post-traumatic rehabilitation of athletes from SIGMA PRO. 

Discussion panel and round table

Expert negotiations regarding the relevant virtual, augmented and mixed reality market situation were conducted within the panel discussion at AR/VR/MR Conference 2017. It involved chief executives of such major industries as MAAS, VRlab, ARena Space, and Homido. 

Participants were also able to attend the separate conference room for the round table dedicated to improved ways of applying VR technologies in theme entertainment parks. The discussion engaged representatives of VR quest #1, iVision, and Arena Space.    


The exhibition zone of AR/VR/MR Conference 2017 presented solutions of Russian and foreign companies. Attendees discovered hardware and software novelties, testing gadgets and enjoying games.    

The greatest amount of visitors was brought together at stands of the following companies: 

  • VR quest #1;
  • VR2GO; 
  • Senso;
  • VR House;
  • Fibrum;
  • Homido; 
  • VR Concept;
  • Tree-dimensional museum of war history. 

A wide variety of entertainments hit the taste even of the most demanding innovation lovers. Exhibitors could show their products to the broad audience, collecting feedback and establishing business relations.    


Augmented, virtual and mixed reality technologies are firmly rooted in the innovation sector and have great prospects. Smile-Expo is holding the thematic event for the fourth time, but it is AR/VR/MR Conference 2017 forum that has managed to reveal market aspects as much as possible.      

In 2018, we will try to outperform our own results and to make discovering of AR/VR/MR technologies even more interesting and thorough for event guests. Meanwhile, we would recommend you to look at the list of company’s events taken place in 2017.

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