Smile-Expo

Casino Promotion and Responsible Gambling Concept to Be Discussed at Kyiv iGaming Affiliate Conference

Publication date: 03 dec 2019

Casino Promotion and Responsible Gambling Concept to Be Discussed at Kyiv iGaming Affiliate Conference

On December 18, Radisson Blu Hotel will host Kyiv iGaming Affiliate Conference organized by Smile-Expo. The event is dedicated to gambling business legalization in Ukraine and international experience in the industry regulation. The conference will also involve foreign gambling specialists who will provide case studies from their practice.

Who will find the event interesting?

Presentations at Kyiv iGaming Affiliate Conference will be interesting and useful to everyone engaged in the gambling industry or those who are going to start their own business.

  • Owners of land-based gambling venues and gambling resources.
  • Lottery operators.
  • Representatives of betting shops.
  • Manufacturers of gambling software and hardware.
  • Payment systems.
  • Marketing specialists.
  • Government officials.

Key topics of the conference

KiAC speakers will include Ukrainian gambling experts and their foreign colleagues. They will reveal crucial topics and issues.

  • Systems for tax and financial monitoring of offline and online casino activities. The presentation will examine the online monitoring of foreign operators’ financial operations, the specific nature of tax payment control, and the establishment of a reserve fund intended to pay out winnings to players.
  • Application of the auction mechanism in gambling licensing. One will give an example of international experience in gambling licensing using the auction, as well as will analyze the advantages and features of this method.
  • Gaming HR management: hiring and training of casino staff. The presentation will mention the requirements to personnel of gambling venues and their recruitment. Besides, it will explain how to train employees on your own.
  • Player identification: its role and related challenges. Speakers will focus on player identification techniques in land-based and online casinos, government oversight of gaming software, as well as control of payouts.
  • Advertising of gambling brands based on case studies of successful marketing campaigns. The presentation will be dedicated to operators’ promotion implemented by well-known marketing agencies and mistakes that should be avoided in advertising.
  • Legislative ways of fighting against gambling addiction. Speakers will discuss problem gambling and its combating at the state level. They will also talk about the establishment of a responsible gambling system in Ukraine.
  • Integrated casino resort: creating a high-end service for players from scratch. The presentation will highlight methods for setting up a comprehensive gambling business and provide examples of establishing a successful gambling venue.
  • How to create world-class conditions for gambling? This and many other matters will be reviewed as part of the panel discussion titled ‘Transformation of the gambling market in Ukraine’. The round table will involve recognized gambling experts and representatives of the public authorities.

Exhibition area of the conference

KiAC exhibitors will introduce relevant solutions and services for gambling brand owners. Attendees will be able to appreciate tools and solutions for business growth.

The conference will allow guests to get acquainted and communicate with potential partners, investors, and service providers, as well as to agree upon cooperation with them.

General Sponsor of the event is Ukrainian Gaming Week, Ukraine’s largest exhibition of gambling equipment, software, and services, wich will take place in Kyiv on March 11-12, 2020.

Details about the program and participants can be found on the official website ►►►

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