On March 11-12, 2020, Kyiv will host the largest exhibition of gambling products – Ukrainian Gaming Week. Exhibitors will include top casino software developers and other industry representatives. Let’s examine the types of software and find out how to choose them.
How to make a casino popular
A gambling sector, as well as an igaming industry, is a profitable and attractive business area, but the competition here is pretty high. Companies totally complying with customer requirements and expectations become popular and lucrative. Well, what are the characteristics of the top casino engaging users and generating revenues?
- Reliability. Any successful online project related to the gambling sector has a license and applies certified software. Official documents guarantee customers that the gaming process is fair and winnings are paid anyway.
- User experience. Such aspects as design, a management system, and an interface are of great importance because players focus on user experience provided by the resource. A casino platform plays a critical role here, as it provides operations of all website features.
- Payment options. Players should have an opportunity to choose convenient payment systems for prompt withdrawals in different currencies, including bitcoin.
- Loyalty programs. It is a significant point for casinos desiring not only to acquire new customers but also to form the regular customer database. Special offers and bonus systems are the most efficient tools.
- Marketing. A seamless marketing strategy will allow a gambling resource to advance and not to fail at the start. Casinos should have its own affiliate system to gain momentum rapidly and attract the target audience.
- A variety of games. A resource offering a wide range of games will become popular. For instance, conventional casino slots and live dealer games. At the same time, the provider’s gaming content is essential as well.
Gaming operators take into account that online casino or betting software is the key to project success. Initial investments in high-end and reliable software are rapidly compensated because of ensuring player engagement and growth.
High-quality software features
If casino operators use the best software, the probability of obtaining new players will substantially increase. Receiving positive user experience, gamblers will return to the resource again and again. Besides, not only the cost of content should be considered: an expensive thing does not necessarily mean the best thing. It is better to take into account the correlation between price and quality.
Characteristics of reliable software:
- functionality and flawless operation;
- high-quality graphics;
- high speed;
- mobile adaptability.
Selecting casino software, pay attention to the capabilities of certain software platforms. For instance, White Label solutions and turnkey casinos (with an integrated package of games by a verified developer).
Reputed software providers
There are a lot of casino games by numerous providers with their own advantages and disadvantages. Developers that have been operating on the market for years can boast a high level of authority.
Novomatic. A leading online developer producing gambling software and offering gaming solutions for land-based casinos. The provider’s best-known product is legendary slots called Gaminator. Its slot games feature the excellent quality of graphics and sound. There are 400 options.
Playtech. It offers casino and poker room software. Its benefits include a bonus system and twenty-four-hour technical support. A range of products consists of 700 games such as slots, sports betting, lotteries, etc. Both online gambling providers and offline casinos use the company’s services.
BetConstruct. A software provider aimed at land-based venues and online resources. It provides services and software to casinos, betting shops, and poker rooms. The company offers 6000 slots as well as live games and VR casinos. Its products are licensed and multilanguage.
You will be able to discover more about gambling software features and to appreciate products by popular software providers at Ukrainian Gaming Week 2020. The event will introduce the best business solutions and hold a conference allowing speakers to discuss the latest news of the gambling industry.
Details can be found on the event website >>>