Smile Expo

AR Conference: we summarized AR/VR industry development in 2016

Publication date: 09 dec 2016

AR Conference: we summarized AR/VR industry development in 2016

On November 30, Moscow hosted the exhibition and conference, AR Conference, that became a significant platform for discussing prospects and achievements of Russian AR/VR technologies market.

It brought together business people, developers, marketing representatives and just fans of AR/VR technologies.      

The event was attended by 350 people, speakers gave more than 20 presentations, and 12 exhibitors were involved in the exhibition. The conference also included a round table, involving five industry experts. 

Significant conference aspects 

Speakers revealed a lot of relevant issues. Representatives of Youde Group, PWRG и AR production discussed prospects of AR/VR technologies in the marketing and advertising sector. The speaker from VR COncept told about import substitution issues and the representative of Design Dossier told about VR technologies development prospects.   

Piligrim XXI CEO revealed the role of augmented and virtual reality in the tourism area. The representative of Belgium-based Nozon and founder of VRability project told about VR cinematography and its prospects.      

The founder of the Sound Design Institute first raised a topic of interactive sound, playing a significant role as virtual experience obtained by users. AR Conference speakers also stressed other important industry issues. They shared experience and gave expert tips.       

The round table, called “VR and AR market infrastructure in Russia”, included presentations of Virtualnye Ochki (Virtual glasses), VR Concept, Design Dossier, Boxglass, and VR/AR Association. The moderator was a founder of VAMR community.      

AR conference  AR conference

Demozone activities

Exhibition attendees tested two unique virtual attractions from Russian developers: 

  • The Raid adventure shooter from Fibrum;   
  • “Trans VR” team quest for four participants.

One also presented Homido VR headset, operating on mobile platforms. AR Conference attendees tested it, playing virtual games, watching VR clips and movies.     

Attendees could get acquainted with opportunities of VR industrial applications at VR Concept stand. It was these developers that designed the first VR prototyping software.  

The stand of Belgium-based Nozon attracted the special attention of attendees. Exhibitors presented their unique equipment, allowing to act as one of characters while watching VR movie. 

Such companies as AstraVR, Virtuality Club, Pentar, Piligrim XXI, PWRG, Boxglass, and Virtualnye Ochki (Virtual glasses) also presented their products in AR Conference demozone.     

The organizer of the event was Smile-Expo international company. We follow the development of innovations and appearance of trends on the world stage in order to implement them into the Russian market timely. In 2016, you will be able to enjoy one more our event: a summit dedicated to connected cars technologies called Connected Car

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