Smile Expo

The first exhibition of the sneaker industry Sneaker.Show: how it was

Publication date: 07 jul 2017

The first exhibition of the sneaker industry Sneaker.Show: how it was

On June 24-25, Sokolniki hosted the first sneaker exhibition Sneaker.Show! For the whole two days, guests looked through and purchased exclusive items among hundreds of popular sneakers and novelties of renowned companies.

Organizer of the exhibition Smile-Expo keeps abreast of trend directions, one of which is the sneaker industry. For many people sneakers have become not merely a common footwear but rather a whole culture. Our goal is to create a platform, where all sneakerheads could communicate, watch new releases and meet famous representatives of the industry.

Such brands as Saucony Originals, Vladofootwear, LedSneakersShop, Street Wave, Upgradez Shop, LECHARLATAN, etc. have participated in our exhibition.

Well-known customizers Artur Bochkov and Tema Mayer brought their works to the exhibition. The latter demonstrated how to customize sneakers.

Open Space Zone with Dmitry Yegorov as an MC was intended for communication with bloggers, customizers, sneaker photographers and designers. Maggi, Artur Bochkov, Gena Kakusha, Tema Mayer, Aleksey Barkhan, and Yefim Glazkov were invited as guests.

Among the main activities of Sneaker.Show were Breakdance Battle 2×2 and KING OF THE CIRCLE BATTLE. Winners of the Breakdance Battle were Arsen Arakelyan and Abdul Anasov. They received 20,000 rubles as a prize!

B-boy Fara gained the victory and cool sneakers Led Sneaker Shop as part of the KING OF THE CIRCLE!

In addition, there were entertainment activities for skaters, namely “Pirozhki & Union Mini Ramp Jam”. Andrey Fedotenkov became the best of the best!

We express special thanks to the Bracelet Sponsor, Citilink company, as well as partners that provided presents for the event: Upgradez shop, LECHARLATAN, LEDsneakers, Street Wave, Pirozhki Wheels Company, Union and Fresh Bar.

In the season autumn/winter 2017, Smile-Expo is planning to run other projects dedicated to various trend topics. Follow the news on our website.

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