Smile Expo

A new project from Smile-Expo – the Sneaker.Show festival in Moscow dedicated to the sneakers culture – will take place this summer!

Publication date: 01 jun 2017

A new project from Smile-Expo – the Sneaker.Show festival in Moscow dedicated to the sneakers culture – will take place this summer!

Every year the number of the sneaker industry fans grows. Well-known companies are competing to attract clients, creating the most unbelievable designs. Each season has its own trends, set by both designers and sneakerheads.

If studying the current best-selling releases, one can list types of sneakers that will be popular in 2017:

•    high-top;
•    white low-top;
•    embroidered;
•    platform;
•    slip-on.

True sneakerheads associate high-top shoes with Nike Air Force; low-top sneakers offer referred to Adidas and its popular Stan Smith and Superstar. If you want to get embroidered pair, look for Betsey Johnson! Puma provides the best range of platform sneakers, while Vans has the most high-quality slip-ons, which are widely known around the world.

Usually people learn about the new designs and popular trends at sneaker industry exhibitions.

Smile-Expo is the organizer of Sneaker.Show, the first sneaker festival in Moscow. We follow the latest global trends and organize events in the relevant industries. Sneaker culture is actively developing and being promoted in Russia. That's why we decided to create a unique event for all fans of the sneaker industry – Sneaker.Show. At the exhibition, visitors will be able to see hundreds of sneakers, purchase any pair of shoes, meet well-known customizers and bloggers, as well as to become a part of the huge sneaker community of Moscow.

This year besides the sneaker trend, we’ve launched 10 new projects on various topics:


The upcoming events are:

Blockchain & Bitcoin Conference Stockholm – the conference dedicated to the blockchain industry, which will be carried out in Stockholm;

VapeExpo Georgia – the first exhibition of vape industry in Georgia.

Smile-Expo is going to expand its activities, both in terms of topics and geography, in order to increase the attendees’ involvement in our events in many cities of the world.

Upcoming exhibitions

Biohacking Conference Kyiv

August 18 2020

Biohacking Conference Kyiv is an event dedicated to innovative approaches for saving youth, optimizing health and reaching longevity.


22-23 of August 2020

WEGAME is a welcome sight for every videogame fan. Only here you will find the most interesting novelties for computers, consoles and mobile devices, reports from developers, tours in virtual worlds, tournaments, shows.

w2 conference Kyiv

August 27 2020

The conference is dedicated to workplace health. How to better understand each other and organize work in the office without chaos and stress.      

Greece Gambling Conference

September 16 2020

Platform for networking and new business contacts. During the coffee breaks, attendees will be able to talk to speakers in the informal atmosphere, learning new insights of the gambling industry and discussing the key trends.