Results of Minsk iGaming Affiliate Conference 2020: Two Expert Discussions and New Networking Types

Publication date: 17 mar 2020

Results of Minsk iGaming Affiliate Conference 2020: Two Expert Discussions and New Networking Types

On March 5, Smile-Expo held the second Minsk iGaming Affiliate Conference in Belarus. The event features two panel discussions, speed dating sessions and a poker tournament by Gagarin.Partners. How did the event impress guests?

Topics discussed by speakers

The conference involved leading gambling specialists from Russia, Ukraine, Georgia, Armenia, Latvia and Belarus. The event was moderated by Evgeniy Romanenko, the host at iTuber channel. Speakers talked about such critical industry matters as the efficient ways of traffic monetization and cooperation between advertisers and affiliates.

Roman Bout (Quints) compared the productivity of custom creatives and proven sales funnels as well as examined various methods for tracking conversion and encouraging affiliate operations.

SmileExpo: Results of Minsk iGaming Affiliate Conference 2020: Two Expert Discussions and New Networking Types 1

A case study of reaching half-million impressions per day with more than 5000 clicks was presented by Nikola Minkov (Serpact). He also revealed what tools were used.

Alexey Trudov (Legalbet) explained how operators and partners could choose a mutually beneficial payment model using statistics, as well as gave examples of diverse website upgrades affecting conversion.

Lavrenty Gubin (Storm International) examined all nuances of promoting land-based and online casinos under one brand in the context of Shangri La and

Danil Fokin ( highlighted betting app monetization using cappers. He assessed capper characteristics as a thought leader and delved into adaptation for foreign markets.

Ekaterina Bogatova (Law & Trust International) illustrated the infamous gambling litigations as well as challenges of relationships between the regulatory bodies, operators and affiliates.

Gambling recruitment problems and solutions were introduced by Maryna Martynenko (Slotegrator). She reviewed the successful engagement and retention of employees in the industry.

Oleksandr Yakovliev (SupportLAB) analyzed the impact of VIP customers on online casino profits. Besides, he focused on the fruitful interaction between VIP managers and such players.

Attendees were able to communicate with experts and ask them questions.

Panel discussions

The first discussion was dedicated to launching iGaming affiliations from scratch: peculiarities, regulations and specifics in different countries. It engaged foreign professionals: Yaraslau Kot (BelGameDev), Giorgi Gvenetadze (Adjarabet), Nikola Minkov (Serpact). Levon Nikoghosyan (PartnerMatrix) was a moderator.

The second discussion unveiled a win-win strategy in collaboration between operators and affiliates: promising markets, trends and elimination of common problems. Participants: Tamara Babits (Parimatch HQ), Igor Komarenko (Mr.Bet & Syndicate), Inna Babich (Gagarin.Partners), Ilya Kononovich (Zorka.Network), Vitaliy Sitovskiy (Traffic Squad). It was moderated by Nik Rudenko (8lab).

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Exhibition area

Exhibitors included top gambling companies introducing their products and solutions.

Favbet betting shop – a recognized leader on the Eastern European gambling market. It has been operating in iGaming for 20+ years, attracting over half-million customers from 18 countries. The company has its own affiliate program with favorable conditions.

Parimatch – a globally renowned betting company joining the gambling sector 25 years ago. It offers a wide line of bets on sports and other events. The operator brings service to approximately 2 million users.

Quints – a developer of flexible software for affiliate marketing and media buying. It cooperates with Parimatch, Favorit Sport and the largest crypto gambling providers.

Adwise.Agensy – an international advertising agency promoting online products, working with traffic and lead generation, as well as designing marketing strategies in different countries.


Smile-Expo expresses its gratitude to sponsors and partners of Minsk iGaming Affiliate Conference 2020 for assistance in its holding.

Badge Sponsor – an international marketing agency, Digital Chain (DC), specializing on business intelligence, strategies, digital/media promotion and communications. Moreover, it can boast its own affiliate program.

Fintech Partner – Interkassa payment aggregator functioning on the market within 10 years. It provides clients with over 70 payment solutions appropriate for numerous areas. The company serves 4000+ enterprises from diverse sectors in the CIS and European countries.

Bracelet Sponsor – an affiliate program aimed at the foreign market, Alpha Affiliates, which provides offers by six independent licensed gambling and betting operators.

Lanyard Sponsor – online casino by Storm International. It features a reliable and flexible affiliate program called Shangri La Affiliates.

Poker tournament

The second Minsk iGaming Affiliate Conference carried out a poker tournament organized by Gagarin.Partners, PokerDom’s official affiliate program. The competition allowed to recognize the three strongest players obtaining the prize pool.

  • 1st place – Radie Dimeev ($500 on the PokerDom account and the champion cup).
  • 2nd place – Maxim Gorbach ($300 on the PokerDom account).
  • 3rd place – Alexander Larichnik ($200 on the PokerDom account).

SmileExpo: Results of Minsk iGaming Affiliate Conference 2020: Two Expert Discussions and New Networking Types 3

Various networking types and party

The conference arranged two speed dating business meetings. They allowed guests to get acquainted with other participants, introduce themselves and their services, as well as share contacts.

VIP visitors continue networking at the afterparty following the official part of the event at Klumba Cocktail Bar. The party was conducted along with media partners – CPA.BY.


Smile-Expo received plenty of positive feedback from speakers, guests and exhibitors.

Ekaterina Bogatova, Lawyer at Law&Trust International: “The general impression is extremely positive: well-informed speakers and successful networking made the event interesting and useful. As a speaker, I would like to stress excellent organization and a heavy program.”

Oleksandr Yakovliev, Head of VIP department at SupportLab: “I would like to mention the seamless schedule compliance and professional competence of all speakers. Exploring a huge spectrum of multifarious issues relevant to different gambling business areas was a great pleasure. I highly recommend to attend conferences by this organizer. They will allow you to establish new partner relations and find solutions for your businesses.”

Nikola Minkov, Founder & CEO at Serpact: “Organization was perfect. People appeared to be friendly, positiveand cheerful. Thanks a lot for the invitation and amazing reception! I hope sincerely that we will meet again.”

Smile-Expo expresses its gratitude to attendees, speakers and sponsors of the conference. See you at the next event!
Keep up with iGaming event announcements on our website.

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