Nowadays, a lot of big Russian companies and financial institutions, such as Sberbank, Beeline, Webmoney, are developing chatbots in order to establish the most efficient communication channel with customers.
According to Sergey Ryzhikov, CEO of 1C-Bitrix, a chatbot allows to reduce operator’s wage costs by 40-80%. Besides, the implementation of a chatbot will provide the company with pretty nice competitive advantages.
The global and Russian markets are actively developing chatbots, thus Smile-Expo team is organizing the first international business conference dedicated to this topic in Moscow – ChatBot Conference.
Chatbot application benefits
Previous year, Satya Nadella, CEO of Microsoft, predicted that bots would supersede mobile applications. David Marcus, the head of Messaging Products at Facebook, agreed with him, saying that users did not want to interact with companies via applications anymore, preferring smart bots. The age of chatbots has already started. And those who are standing at the origins of the industry development today will be market leaders tomorrow.
Currently, chatbots can solve at least seven business tasks:
• consulting customers;
• distributing various content;
• search by given parameters;
• collecting users data to form target audiences;
• accepting orders;
• affiliate marketing.
Besides, chatbots allow to increase the reach to target audience, improve the audience holding rate and to optimize a lot of business processes. Therefore, the growing popularity of bots leads to their monetization.
ChatBot Conference – your chance to join market leaders
Our company follows world trends and is one among the first to organize industry events dedicated to new trends. ChatBot Conference is the only international conference in Russia dedicated to the application of chatbots in business. The event will bring together leading industry experts, present successful case studies and profitable solutions.
The event will take place on 31 March at the Novotel Moscow City.
You can find out event details and register following the project website https://mhealthcongress.ru/en.
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